Digital marketing campaigns will use a strategic combination of SEO, SEM , content marketing, influencer marketing, content automation, data-driven marketing, social media marketing and e-books amongst others.
Digital marketing is not limited to only the internet (online marketing). Any channel that provides access to digital media should be included, e.g. television, SMS, MMS, callback, and on-hold phone call audio.
It also uses a mix of methodologies to attract traffic and close deals. Google ads, Facebook Ads, as well as LinkedIn, Twitter, Youtube – many or as few platforms that are relevant to your brand. The management of the ads and the big data analysis is more important than the ads themselves. The data, and the strategic use of it, ensure advertisements that are more and more effective, driving up the quality of traffic and, therefore, CRO percentages and sales percentages. The holy grail being sales percentages, as that is the point of all the effort we put in for your brand.
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Recent SEO Blog Post
As the digital world continues to evolve at lightning speed, so too does the world of SEO. That is why it’s important to stay on top of the latest trends that will be key drivers for the content marketing space in the future. No matter what industry your brand is in,...
SEO - Search Engine Optimisation
SEO is not a magic formula quickly stuck into website coding. It is a dynamic process that requires a website owner’s willingness to execute and test concepts through SEO services. SEO is complex, agile, and constantly adapting. It involves the systematic, repeated, ongoing application of the following steps:
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Make it easier and more attractive for search engines to navigate your website.
Publish compelling content
Have top quality content created that educates and solves problems whilst having an appropriate level of entertainment.
Get Keyword Usage Right
This is an area that most people focus on as the be-all and end-all of SEO which could not be further from the truth. They are “signposts” to a shop/destination, but you still have to build an attractive shop/destination. And 300 signposts will chase people away too.
No matter how much traffic is sent to your site, if the User Experience (UX) is bad, visitors will leave immediately. Visuals, speed, ease of navigation, and a general experience that impresses are needed. Think attractive, organised stores versus shabby, disorganised stores.
This forms part of content marketing. Boring, keyword-stuffed, out-dated, vacuous content will make visitors disregard your brand. Current, problem-solving, entertaining, or inspiring content written well will get shared, quoted, and might even go viral.
Title, URL, & meta-description
Same as the content but you have a 100th of a second to impress. A careful choice of words is vital to create powerful, succinct hook-ins to drive higher CTR (click-through rates) from adverts.
CRO - Conversion Rate Optimisation
CRO is a critical part of your online marketing (internet-based marketing) that is usually addressed at the same time as SEO. It is a bridging psychological step that transforms visitors into potential clients with lead generation. It is essential that your site is optimised with the correct inspiration and motivation to convince visitors to take the proposed Call To Action (CTA). SEO drives traffic to your website. This exciting increase can turn into disappointment if you have not addressed CRO. Instead of filling your sales funnel with leads (bookings, quote requests, enquiries, purchases), those visitors will click away.
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Social Media Management
Social media is vast. Managing strategy, operations, content, copywriting, and engagement on all your social media channels is demanding and requires an experienced social media eye. Lead generation is driven from Facebook, YouTube, WhatsApp, WeChat, Tik-Tok, Instagram, LinkedIn, Twitter, Viber, Snapchat and Pinterest. Not all are relevant to your brand. The mix and message are defined in the social media strategy.
It starts with a social media strategy and doesn’t have an end as there are always social media campaigns being executed. It forms part of your larger social media marketing which is a high-level header encompassing all of your social media activities.
It is time-consuming and highly reliant on careful planning, time commitment, and effort to implement effectively.
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2021 NEW YEAR SPECIALS
The year 2020 was a difficult year for most people and we want to make sure we can go into 2021 with a different mindset. That is why we are offering the below to all our customers. Contact us for more information today!
– When opting in for one of our Social Media Packages for 3 months, we will give you the first month FREE.
– Social Media profiles will be set up at no extra charge
– FREE Retarketing when signing up for one of our Social Media Advertisement packages for more than 6 Months